Purely Elizabeth
DNA: wholesome, conscious, natural
Quickly gaining popularity for its high-quality, nutrient-packed recipes made with organic, non-GMO ingredients, Purely Elizabeth is celebrated for its exceptional flavor and commitment to health-conscious eating. Distribution includes every Whole Foods, Target, and Sprouts shelf nationwide.
As a design consultant, I translated a wide range of creative needs into effective, brand-aligned assets that integrated seamlessly into their existing visual system. Work included digital ads, social media, Amazon PDPs, podcast cover art, video assets, and more.
My role: Creative execution, concepting, delivery
Art Director: Caroline Caligari
Marketing
Marketing
I used natural, authentic design elements to reflect the brand’s values, and build trust with its audience. These designs were bound for social media, paid ads, and beyond.
Podcast
Podcast
Beyond just the packaged product, Purely Elizabeth activates a comprehensive ecosystem of digital and physical touch-points. I created a high volume of podcast covers, bringing the brand's aesthetic across all its platforms cohesively.
