Lantern
DNA: casual, in-the-know, personable
My role: Visual Designer II, creative execution, concepting, delivery
Art Director: Charlie Pino
Copy: Carli Schmidt
As an in-house Visual Designer II at Lantern, a consumer-focused technology platform in the cannabis delivery space, I helped bring the brand to life through a wide range of digital and physical touch-points. From email campaigns and social content to logo animations, print media, and campaign assets, each piece contributed to a cohesive 360-degree brand story that helped Lantern lead the market, driving over 50% of state-level orders.
The visual system balanced playful geometric forms with fluid, organic shapes, creating a bold, vibrant, and welcoming brand presence.
E-mails
E-mails
I designed email campaigns reaching tens of thousands of subscribers, driving sales while reinforcing Lantern’s visual identity and deepening consumer connection with the brand.
Social Media
Social Media
To extend the brand beyond the website, I created social assets that carried Lantern’s visual identity and approachable voice into the feed. The designs helped the brand feel consistent, engaging, and authentic to its audience.
Out of Home
Out of Home
Live events and community integration were central to the Lantern brand. I designed out-of-home event invites and print collateral that carried the brand identity into physical spaces to build excitement, communicate details, and help capture new customers.
Motion Design
Motion Design
