Mel Robbins
DNA: Empowering, authentic, transformative
My role: Contract Designer, concepting, creative execution, delivery
My role: Contract Designer, concepting, creative execution, delivery
Director: Dara Noble
Copy: Rebecca Paskerian
Mel Robbins is a global thought leader and best-selling author known for her raw, no-nonsense approach to personal growth and self-empowerment. As a contract designer, I channeled her authentic brand identity into assets for her 20+ million person social media following and developed logo concepts for emerging brand activations.
Social
Social
I translated Mel’s candid, no-filter voice into approachable, intimate social media designs optimized for engagement. Organic textures, bold typography, and hand-drawn elements mirror her empowering content.
Logo
Logo
In addition to creating social content, I developed logo options for emerging activations of Mel’s brand, such as the #AskMel live series in which Mel engages directly with her audience in an interactive Q&A.
