Boichik Bagels
DNA: Authentic, craft, modern
Boichik Bagels is a premium New York-style bagel brand rooted in old-school craft, authenticity, and tradition. As a contract designer, I helped evolve the brand’s look and feel into a more modern visual direction while preserving the heritage and “real deal” character that defines it.
My role: Contract designer, creative execution, concepting
Packaging
Packaging
With 12 brick-and-mortar locations across California and national distribution, Boichik Bagels’ packaging must tell its story at shelf. I designed packaging to signal craft and authenticity while staying approachable and modern, bridging old-school bagel tradition with premium CPG competition.
Merchandise
Merchandise
Apparel and accessory design to evolve Boichik from a beloved local shop into a hip, widely recognized name synonymous with truly great bagels.
