Boichik bagels is:
authentic, craft, hip
Boichik Bagels is a New York–style bagel brand known for doing things the old-school way: hand-rolled, kettle-boiled, and baked for that chewy interior and crisp crust. What started as a cult-favorite in Berkeley, CA has grown into a multi-location bakery and a nationally distributed grocery brand.
Boichik sits at the premium end of the bagel category, leaning heavily into authenticity, craft, and tradition, carving out space as the “real deal” bagel on both retail shelves and in-store counters.
PACKAGING
PACKAGING
With 12 brick-and-mortar locations across California and national distribution, Boichik Bagels’ packaging must tell its story at shelf. It needs to signal craft and authenticity while staying approachable and modern, bridging old-school bagel tradition with premium CPG competition.
merch
merch
For Boichik, merch is more than swag, it’s a cultural signal. Thoughtfully designed apparel and accessories can extend the brand beyond the bakery, becoming a tool to build buzz. It can evolve Boichik from a beloved local shop into a hip, widely recognized name synonymous with truly great bagels.
