Nugg Club
DNA: Curated, playful, premium
My role: Creative execution, concepting
Nugg Club is a premium cannabis subscription service that reimagined product discovery through curated monthly boxes from top brands. I created email designs and social media assets that captured the brand’s elevated look and approachable voice, supporting a DTC platform that scaled to 10,000+ members and 75,000+ boxes delivered.
I designed this lifecycle email to drive discovery, retention, and repeat engagement for a 10K+ member subscription base.
Social
Social
A social slider I designed, exploring Nugg Club’s playful, ‘high-though't’ brand voice, designed to be instantly engaging and highly shareable.