Firestone Walker Brewing Co.
DNA: tradition, innovation, california
My role: Senior Graphic Designer
Head of Creative: Jeremy Taylor
805 Art Director: Grant Davidson
Cali Squeeze Art Director: Michael Stonis
Firestone Walker has established itself as one of the most respected and influential names in American craft beer, recognized for its award-winning portfolio, California Central Coast roots, and unwavering commitment to quality and innovation. Home to flagship brands like 805 and Cali Squeeze, and more recently to iconic craft brands Stone Brewing and Trumer Pils, the company has built a portfolio that resonates with both everyday beer drinkers and dedicated craft enthusiasts.
Beyond the shelf, the brands maintain a strong cultural presence through partnerships and activations at premier sporting, music, and lifestyle events including X Games, U.S. Open of Surfing, Super Bowl, Warped Tour, and more, reinforcing their connection to California culture and contemporary craft beer. With nationwide distribution and a loyal following, Firestone Walker occupies a premium position that bridges broad market appeal with authentic craft credibility.
As Senior Graphic Designer, I helped shape and evolve the visual identity across every major brand touchpoint, from packaging and product launches to e-commerce, email, social media, sales collateral, retail displays, merchandise, and experiential design.
Activations
Activations
From the X Games and U.S. Open of Surfing, to Warped Tour and other marquee events, I designed brand experiences that connected Firestone Walker with audiences in authentic and memorable ways. Each activation balanced established brand standards with the unique culture of the event, creating graphics, environments, and assets that felt unmistakably Firestone Walker while remaining true to the moment.
Digital
Digital
Across email, social media, and digital campaigns, I created content that balanced storytelling with strategic brand communication. From product launches and seasonal campaigns to evergreen content and promotions, each asset was designed to engage audiences, strengthen brand recognition, and deliver a consistent experience across every touchpoint.
Retail
Retail
From storefront graphics to in-store displays and shelf merchandising, I designed retail experiences that helped Firestone Walker stand out in a highly competitive craft beer landscape. Every touchpoint was created to strengthen brand recognition, capture shopper attention, and support purchasing decisions while delivering a cohesive brand experience from the shelf to the store.