As a staple in the craft beer ecosystem, The Bruery, and its sister brewery Offshoot Beer Co., have cultivated a passionate following that extends well beyond national borders. Thanks to their innovative recipes and meticulously crafted products, The Bruery has fostered a dedicated membership base, with its devoted patrons serving as the vibrant soul of the brand.
In my role as the lead graphic designer at The Bruery & Offshoot Beer Co., I leverage the brand's 15-year heritage to develop and oversee captivating content and artistic resources across various online and retail channels. This encompasses the creation of print-ready bottle labels, product assets, web visuals, social media graphics, and merchandise designs, and more.
Crafting eye catching and effective print-ready labels is a crucial element of designing successfully at The Bruery.
With over 200 new beer releases annually, this process is an ever dynamic output of art that reflects both the individual release as well as the brand at large.
CAMPAIGNS
Throughout the year, The Bruery executes a multitude of collaborations and sales campaigns, each characterized by its own distinct identity and vision. These initiatives not only drive revenue but also sustain enthusiasm among the fanbase while nurturing partnerships with other brands in the industry.
With a combined 158k Instagram followers, The Bruery & Offshoot Beer Co. utilizes socials as a way to stay connected with consumers across the world. While The Bruery externalizes a more reserved and mature voice, Offshoot Beer Co. embraces a playful and approachable identity, producing beers that embody this philosophy.
Recognized as a global brand, the breweries frequently interface with leading class collaborators. As such, custom designs must be meticulously developed to conform to fresh guidelines while preserving the breweries' fundamental visual identity. An illustration of this is the creation of posters intended for exhibition at Los Angeles International Airport (LAX).
